Heuristic Evaluation of Disney+Hotstar Mobile App
Heuristic Evaluation of Disney+Hotstar Mobile App
Heuristic Evaluation of Disney+Hotstar Mobile App
Heuristic Evaluation of Disney+Hotstar Mobile App
Role
Role
Role
UX Designer
UX Designer
UX Designer
Timeline
Timeline
Timeline
2 Weeks
2 Weeks
2 Weeks
Tools
Tools
Tools
Figma, FigJam
Figma, FigJam
Figma, FigJam
Year
Year
Year
2023
2023
2023
Project Objective
Project Objective
Project Objective
Project Objective
The objective of this task was to understand the functions of Disney+ Hotstar Mobile App, analyze and measure the usability of user interface on the basis of Jakob Nielsen’s 10 usability heuristics. Based on these insights, a user-centered redesign will be proposed to improve the overall user experience, enhance user engagement, and increase user satisfaction with Disney+ Hotstar Mobile App.
The objective of this task was to understand the functions of Disney+ Hotstar Mobile App, analyze and measure the usability of user interface on the basis of Jakob Nielsen’s 10 usability heuristics. Based on these insights, a user-centered redesign will be proposed to improve the overall user experience, enhance user engagement, and increase user satisfaction with Disney+ Hotstar Mobile App.
The objective of this task was to understand the functions of Disney+ Hotstar Mobile App, analyze and measure the usability of user interface on the basis of Jakob Nielsen’s 10 usability heuristics. Based on these insights, a user-centered redesign will be proposed to improve the overall user experience, enhance user engagement, and increase user satisfaction with Disney+ Hotstar Mobile App.
Why did I pick this app?
Why did I pick this app?
Why did I pick this app?
Why did I pick this app?
I chose the Disney+ Hotstar app because it’s one of the most widely used OTT platforms in India, with a massive and diverse user base. Its popularity made it an ideal for heuristic evaluation, as I could easily observe a range of user interactions and identify usability patterns at scale. Additionally, choosing a well-known app increased my chances of finding users for testing and interviews, allowing me to gather more relevant insights and validate observations effectively.
I chose the Disney+ Hotstar app because it’s one of the most widely used OTT platforms in India, with a massive and diverse user base. Its popularity made it an ideal for heuristic evaluation, as I could easily observe a range of user interactions and identify usability patterns at scale. Additionally, choosing a well-known app increased my chances of finding users for testing and interviews, allowing me to gather more relevant insights and validate observations effectively.
I chose the Disney+ Hotstar app because it’s one of the most widely used OTT platforms in India, with a massive and diverse user base. Its popularity made it an ideal for heuristic evaluation, as I could easily observe a range of user interactions and identify usability patterns at scale. Additionally, choosing a well-known app increased my chances of finding users for testing and interviews, allowing me to gather more relevant insights and validate observations effectively.
What is Disney+Hotstar?
What is Disney+Hotstar?
What is Disney+Hotstar?
What is Disney+Hotstar?
Disney+ Hotstar is the streaming home of Disney, Pixar, Marvel, Star Wars, National Geographic, Star and more. I guess that each of you are familiar with one of these brands and Disney in general - it’s part of our childhood. It also changed the way how Indians consume content, and how they watch their favourite TV shows and sports.
Disney+ Hotstar is one of the most used streaming apps in India.
Disney+ Hotstar is the streaming home of Disney, Pixar, Marvel, Star Wars, National Geographic, Star and more. I guess that each of you are familiar with one of these brands and Disney in general - it’s part of our childhood. It also changed the way how Indians consume content, and how they watch their favourite TV shows and sports.
Disney+ Hotstar is one of the most used streaming apps in India.
Disney+ Hotstar is the streaming home of Disney, Pixar, Marvel, Star Wars, National Geographic, Star and more. I guess that each of you are familiar with one of these brands and Disney in general - it’s part of our childhood. It also changed the way how Indians consume content, and how they watch their favourite TV shows and sports.
Disney+ Hotstar is one of the most used streaming apps in India.
In-spite of being the leading streaming platforms in India, users prefer Netflix more as it has more number of downloads.
In-spite of being the leading streaming platforms in India, users prefer Netflix more as it has more number of downloads.
In-spite of being the leading streaming platforms in India, users prefer Netflix more as it has more number of downloads.
Let’s crack the code and understand the users pain points while using this app.
Let’s crack the code and understand the users pain points while using this app.
Let’s crack the code and understand the users pain points while using this app.
Research
Research
Research
Research
Understanding the Business Model
Understanding the Business Model
Understanding the Business Model
Disney+ Hotstar makes money primarily through subscriptions, advertisements and
partnerships/sponsorships.
Disney+ Hotstar makes money primarily through subscriptions, advertisements and
partnerships/sponsorships.
Disney+ Hotstar makes money primarily through subscriptions, advertisements and
partnerships/sponsorships.
Subscriptions
Subscriptions
Disney+ Hotstar primarily earns revenue from subscription fees paid by its users. Subscribers pay a fee and gain access to Disney+ Hotstar’s content library, like exclusive and premium shows, movies, and live sports. The subscription model is modeled based on a tiered system.
For example, Disney+ Hotstar offered three subscription plans (in Q2 2024) — they are mobile (₹499/year), super (₹899/year), and premium (₹1499/year).
Disney+ Hotstar primarily earns revenue from subscription fees paid by its users. Subscribers pay a fee and gain access to Disney+ Hotstar’s content library, like exclusive and premium shows, movies, and live sports. The subscription model is modeled based on a tiered system.
For example, Disney+ Hotstar offered three subscription plans (in Q2 2024) — they are mobile (₹499/year), super (₹899/year), and premium (₹1499/year).
Disney+ Hotstar primarily earns revenue from subscription fees paid by its users. Subscribers pay a fee and gain access to Disney+ Hotstar’s content library, like exclusive and premium shows, movies, and live sports. The subscription model is modeled based on a tiered system.
For example, Disney+ Hotstar offered three subscription plans (in Q2 2024) — they are mobile (₹499/year), super (₹899/year), and premium (₹1499/year).
Personalized Advertisements
Personalized Advertisements
Dsney+ Hotstar employs personalized ads to add to its existing revenue streams. Just like YouTube, Disney+ Hotstar customizes advertisements to individual user preferences. To achieve this, the streaming service taps into the data-driven insights from video analytics. It helps the platform to increase user engagement and ad effectiveness by multiple times.
As of Q1 2024, the platform has 61.3 million users. This massive user base means advertisers are left with a large, diverse demographic to showcase their products or services.
Dsney+ Hotstar employs personalized ads to add to its existing revenue streams. Just like YouTube, Disney+ Hotstar customizes advertisements to individual user preferences. To achieve this, the streaming service taps into the data-driven insights from video analytics. It helps the platform to increase user engagement and ad effectiveness by multiple times.
As of Q1 2024, the platform has 61.3 million users. This massive user base means advertisers are left with a large, diverse demographic to showcase their products or services.
Dsney+ Hotstar employs personalized ads to add to its existing revenue streams. Just like YouTube, Disney+ Hotstar customizes advertisements to individual user preferences. To achieve this, the streaming service taps into the data-driven insights from video analytics. It helps the platform to increase user engagement and ad effectiveness by multiple times.
As of Q1 2024, the platform has 61.3 million users. This massive user base means advertisers are left with a large, diverse demographic to showcase their products or services.
Evaluation of the app - Jakob Nielsen's 10 Usability Heuristics
Evaluation of the app - Jakob Nielsen's 10 Usability Heuristics
Evaluation of the app - Jakob Nielsen's 10 Usability Heuristics
Evaluation of the app - Jakob Nielsen's 10 Usability Heuristics
Ideating on the possible solutions
Ideating on the possible solutions
Ideating on the possible solutions
Ideating on the possible solutions
Wireframes
Wireframes
Wireframes
Wireframes
Redesigned UI - High-Fidelity Designs
Redesigned UI - High-Fidelity Designs
Redesigned UI - High-Fidelity Designs
Redesigned UI - High-Fidelity Designs
Usability Testing
Usability Testing
Usability Testing
Usability Testing
Conducting user tests for better understanding
Conducting user tests for better understanding
Conducting user tests for better understanding
Observation notes from User 1
Observation notes from User 1
Observation notes from User 1
Observation notes from User 2
Observation notes from User 2
Observation notes from User 2
How did it help the users?
How did it help the users?
How did it help the users?
How did it help the users?
The solution proposed by me to add a fixed header for the users to quickly find back and search options and to add categorization on the search page, added a boost in the user experience.
This not only improved the overall user experience but also saved time by letting the users to act upon quickly. It maintains consistency.
The solution proposed by me to add a fixed header for the users to quickly find back and search options and to add categorization on the search page, added a boost in the user experience.
This not only improved the overall user experience but also saved time by letting the users to act upon quickly. It maintains consistency.
The solution proposed by me to add a fixed header for the users to quickly find back and search options and to add categorization on the search page, added a boost in the user experience.
This not only improved the overall user experience but also saved time by letting the users to act upon quickly. It maintains consistency.
What business metric did it improve?
What business metric did it improve?
What business metric did it improve?
What business metric did it improve?
The proposed solution reduced the time it took for the users to go and search for a desired video and hence reducing the session lengths and drop offs while searching.
The proposed solution reduced the time it took for the users to go and search for a desired video and hence reducing the session lengths and drop offs while searching.
The proposed solution reduced the time it took for the users to go and search for a desired video and hence reducing the session lengths and drop offs while searching.